When you are setting up your message you can make use of FeedbackExpess' unique suite of Smart Tags.
These tags allow you to take data from the order and automatically insert it into your message.
Some useful Smart Tags might be the customer's name, the date of their order, what they ordered or even your company logo!
You can see from the screenshot below the smart tags highlighted in Yellow.
These are available to select from the right-hand side beside your message.
The smart tag links are set to "click here" as default but there is a way to change the link text to what you want if you like.
For example [#feedback-link:Click Here#] can be changed to [#feedback-link:Link to leave Feedback on Amazon#]
All you have to do is update the text after the semicolon in the smart tag.